Applicon at 9th CRM Arena: "CRM beyond CRM"


Join us at 9th Regional CRM Arena, which will help you to become aware of the challenges facing current and inspire you for new profitable ventures. This year, the CRM Arena through its contents will be useful for any organization because „CRM is Critical for Organizations of All Sizes!"

Legend of the almighty CRM application is a misconception based on a specialized IT solution and the belief if "you buy the application, it solves implementation". Impression has been created that the CRM applications, by themselves, solve the problems of managing profitable relationships with customers. The role and importance of business processes and managing with data as well as the impact of corporate culture have been neglected. The recession and difficult economic situation has finally launched many firms to change approach to more creative CRM solutions.  

Applicon is already a regular panelist on CRM conferences. This year we will get you closer to of the approaches to CRM and show you how you can “Gamify Your CRM”.

Reserve  dates 19th and 20th April 2012 and join us at 9th SEE CRM Arena, which will be held at The Regent Esplanade hotel in Zagreb.